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The Success Story Of One of Prominent FMCG Brand: Colgate

People are purchasing many products and items for their household chores and personal care every day. They like to use the products that keep them recuperate. For oral care, Colgate is the most trusted brand. But apparently, a question comes in mind- What makes it a more valuable and successful brand?



Take your time and think. Consciously whenever you visit the general store. You ask the shopkeeper to hand you, Colgate. You don't ask for toothpaste. So, unraveling the product's name is replaced by the brand's name. Expound the success story of Colgate.

The story started in 1807 when William Colgate founded this company. He was born on 25th January 1783 in Hollingbourne in England. His father's name was Robert Colgate, who used to work on the farm to earn the livelihood for the family. After a few years, he shifted to Maryland in 1798 with the whole family. Robert Colgate ventured with Ralph Maher, to manufacture soaps and candles. William also used to help them. But after two years, the venture got dissolved. The family had to suffer a lot. 

At the age of 16, William decided to leave the house to work.  He worked with small firms for a few years. Then in the year 1804, he moved to New York City. There he worked in a soap boiler. He used to watch, the employer practicing the method during the process of soap manufacturing and noting every mistakes and mismanagement for his guidance. He worked for a few years. 

The company had to suffer a huge loss. After getting the proper treatment and consultation, he again joined the company and took it to a new benchmark.  He was a very religious person. He firmly believed that whatever he had is by god grace. So, he asked his accountant to open an account in the name of God in which he used to give God the tenth from the earnings he made. He donated this amount as a charity for the welfare of society and people. As he started gaining more profit in the business also increased the amount of charity by 50 percent.

William followed the goal of prosperity throughout his life. After a few years, he became one of the rich men in New York City. He took his last breath on 25th March 1857. After his death, his three sons Robert, Samuel, and James took the charge and led the company in the field of oral hygienic.  

The company launched its first toothpaste with a glass jar in the year 1873. Its packaging evolved with time and from 1896 toothpaste available in tubes. Later, the company started manufacturing perfumes and shaving creams. In 1928, the company ventured with Palmolive and now together producing the products. It is employing more than a thousand people across the globe. Colgate is the largest selling oral brand in the world.  In every 100 families, 66 families use this brand. It is the world’s 76th most valuable brand with a market share of 53% is sweeping over everywhere. 


                                                                                                           (An Entrepreneur)

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