We are decoding the brands. Brand Decoder is the place where you can get to know about the brands and their journey. Our main aim is to provide useful and relevant content about the brands. From success stories, reviews of the brands and their perpetual mark on the world. We emphasize the words to make you feel curious and ecstatic about the brands.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet . Overview of Content 1,1 History 1.2 Today 1.3 Product Segments 1.4 Puma’s Management Phases 1.5 Puma’s Strategies 1.6 Competitors 1.7 SWOT Analysis Conclusion History In 1924, Rudolf Dassler and Adolf Dassler together founded a shoe company "Gebrüder Dassler Schuhfabrik. This was only the company which manufactured sports shoes at that time. They started the journey in their mother’s laundry. There was an irregularity in supplies of electricity in the town. Sometimes they need to use a bicycle and other stationery to run the machine. Later, they shifted in a different building. In 1936, they both drove to Berlin and convinced Jesse Owen to use them in the summer Olympic. Wea...
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